Objectives
Methodology & Deliverables
Remote unmoderated survey for existing users. Collected functional, dysfunctional, and importance aspects of various features to determine the features users find most important.
Performed subgroup analyses to determine important segment and demographic differences in user base and perceptions of features.
Recommendations provided to inform and direct future updates to increase user adoption, enjoyment, and retention.
- Identify top features to focus on for future updates via Kano analysis.
- Perform subgroup analyses to determine demographic differences in feature prioritization.
Methodology & Deliverables
Remote unmoderated survey for existing users. Collected functional, dysfunctional, and importance aspects of various features to determine the features users find most important.
Performed subgroup analyses to determine important segment and demographic differences in user base and perceptions of features.
Recommendations provided to inform and direct future updates to increase user adoption, enjoyment, and retention.
