Objectives
Methodology & Deliverables
Usability testing performed via combination of remote unmoderated and remote moderated testing. Collected task-based and study-based metrics to assess and benchmark usability on both mobile and desktop versions of the website.
The tree test was included in the unmoderated portion of the study. Performed click stream and first click analyses. Identified heuristic mismatches and problematic menu structures.
- Measure usability of tourism website to identify user challenges, difficulties, and website failures.
- Assess information architecture via tree test.
- Learn about user travel research behaviors, needs, and desires.
Methodology & Deliverables
Usability testing performed via combination of remote unmoderated and remote moderated testing. Collected task-based and study-based metrics to assess and benchmark usability on both mobile and desktop versions of the website.
The tree test was included in the unmoderated portion of the study. Performed click stream and first click analyses. Identified heuristic mismatches and problematic menu structures.
